Advertising to the business
1. Brand Image
Advertising assist businesses to build brand personality and brand image in the minds of target audience.
2.Awareness
Advertising raises product and brand awareness among the targeted audience.
3.Increases Goodwill
Advertising helps in brand vision and increases goodwill of the brand among its audience.
4.Product Differentiation
Advertising assists the business to differentiate their product and services from their competitors by communicating their features.
5.Value for Money
Advertising conveys the given message to a wider targeted audience.